A Holistic Approach To SEO

Successful SEO campaign goes beyond on-page optimization. The best strategies tap into on-site, off-site, and social elements.
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Search Engine Optimization Target Customers Who Are Actively Looking To Buy

There was a time when search engine optimization was done by one team, while a content team worked, developers coded all alone, and social media was ran by a relative of business owners. At the time, this strategy worked just fine.

But our world is changing. Search engines are getting smarter (maybe too smart). Social media isn’t just a place to stalk exs and check in on your grand babies. Digital marketing is now integrated world where each channel works fine alone, but when they work together synergy is created that can double, triple, or even quadruple results.

SEO in an Integrate World

There was a time when search engine optimization was done by one team, while a content team worked, developers coded all alone, and social media was ran by a relative of business owners. At the time, this strategy worked just fine.


But our world is changing. Search engines are getting smarter (maybe too smart). Social media isn’t just a place to stalk exs and check in on your grand babies. Digital marketing is now integrated world where each channel works fine alone, but when they work together synergy is created that can double, triple, or even quadruple results.

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Why Be Holistic With Your SEO Strategy

The quickest answer is because Google says so. But we aren’t followers who just do as we are told. The proof is in the practice. Websites are designed to help customers get details about your business, services, and products. Search engine optimization helps those users find your site. Backlinks from other websites gives your site authority. Content marketing allows you to create content that can be linked to. Social media not only attracts new customers, but it turns them into brand advocates that can create links for your website and sing your praises to their friends.


Did you see what we did there? Every element of your digital marketing will be impacted by each other. Using a holistic approach to SEO ensures that you are doing everything in your power to attract customers, keep them, and turn them into fans.

With a focus on perfecting call scripts, adhering to compliance issues, and providing measurable results we excel at lead generation.  

On-Site SEO

Optimizing your on-site elements is critical to your SEO success. Items like H1 tags, title, and meta descriptions are big indicators to search engines. If your site is missing these or they are poorly worded you are probably loosing traffic.
Not only do you need optimized titles and meta data, you also need content. In the past Google has said that they want more content, lots of content, thousands of words of content. For a business owner this can be terrifying as you probably believed that no one reads all of that. The good news is that studies have shown that longer content gets more reads and longer reads than shorter content. When your SEO works with your developers they can create strategies that allow for the deep, delicious, wordy, content that Google is looking for in a way that is easily digestible. See, there it is again, collaboration between teams.
Your on-site optimization should also include XML and HTML sitemap development, rel canonicals, alt tags, and more technical elements. Most of these will not be viewed by the user, but are important in helping the search engines crawl your site and categorizing you.

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The Three Most Important Elements in SEO

Google has been pretty helpful in letting us know what the big ticket items they are looking for when it comes to ranking your website. Paying attention and catering to these will go a long way in help you out rank your competitors.

Top 3 SEO Ranking Elements

Content- Not just quantity, but quality. Answer all of your customer’s questions

Link Development- Other sites that link back to your site act as votes of confidence. Again, here quality is very important.

Rank Brain- This Is Google’s AI that helps fill in the blanks for the 15% of 3.5 billion searches done every day that have never been searched before .

Off-Site SEO

Your off-site SEO is just as important as your on-site SEO. Your off site SEO will make sure that your local details like your name, address, and phone number are uniform across directories like Yelp and Google My Business.
Off-site SEO is also where your link building efforts come into play. Google wants to see reputable sites linking back to you. For them, this is a signal of authority. They want to show the sites with the best answers for users, the more links back to you, the more authority your site has.
Backlink strategies like guest blogs, journalist outreach, press releases, infographics, and content partnerships can earn you coveted links. Off-site is just as critical to your SEO success as your on-site. It’s even better when the teams work together.

With a focus on perfecting call scripts, adhering to compliance issues, and providing measurable results we excel at lead generation.  

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Content Marketing

Your content marketing team is going to be the creative push that develops entertaining and educational content for your website. They should be writing topics that are relevant and trending. Not only will this content be placed on your website, but it can be used to build links back to your website. Your social team will use this content to engage with your fans and help them answer questions.
Content marketing is necessary if you want to continue to see your rankings improve. Working with a clever team can help you come up with unique and creative ways to tell stories. All of your content doesn’t have to be long-formed essays. Mixing in infographics, videos, and live streams you can develop a content calendar that will entertain your audience for days.

sEO Media 

The last element of a holistic SEO strategy is a solid social media plan. Social media is often an afterthought for most small business. They are over worked with running the company, pushing products, strengthening teams. Then before the day is over they post a meme or a product they are trying to sell.
We get it. Finding the time is hard. But social media is that important. Not only does it provide cues to the search engines about who you are what you do, it opens doors for link development opportunities. Working with an agency like cThru Media we can help guide your team to create compelling social content that not only meets the needs of the search engines, but provides an opportunity to turn your fans into brand advocates.
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A Holistic Approach To SEO Is Within Reach

Let cThru Media help your company. We understand how each marketing channel impacts the other. We thrive on finding ways to make those paths interconnect. Your website deserves to be found, a comprehensive SEO strategy is exactly what you need. Give us a call or email us today to find out how to spark your website.

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